Abbey Clancy has been unveiled as the new face and body of Ultimo and will star in the brand SS14 campaign which will be revealed in 2014. Abbey has replaced Michael Buble’s wife, Luisana Lopilato who celebrated her last ever Ultimo campaign last week as she retired to focus on motherhood.
Abbey will showcase an enhanced ‘Miracle Solutions’ range and brand new fashion lines, which cater for women from A through to DD cups.
Michelle Mone OBE, founder of Ultimo, said: ‘I’m delighted to announce that Abbey is the new face and body of Ultimo. ‘She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming Spring/Summer collection.’
Speaking about her new job Abbey said: ‘It’s really exciting to be part of such an established brand at such an exciting time. ‘I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body! ‘I can’t wait until the Spring/Summer campaign is revealed next year, and to work with Michelle and her team.’
The brand’s very first ‘OMG Plunge Bra’ design, with in-built silicone, was worn by Julia Roberts to create her cleavage in Erin Brockovich. Michelle added: ‘It is very exciting times for Ultimo. We’ve made major improvements to our product and taken a more directional approach. ‘Abbey’s first Ultimo shoot will reflect this change in direction, further cementing Ultimo’s position as one of the UK’s best loved lingerie brands.
