Supermodel Amber Valleta is the new face of H&M sustainable Conscious collection. The model will promote H&M 2014 womenswear collection through a global advertising campaign.
Ms Valetta said in a press release that ‘I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability.
‘This collection shows that you can be as mindful about people and the environment as fashion conscious. ‘I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.’
H&M worked with the London-based sustainable fashion and design think tank, Ever Manifesto, to craft ‘dramatic’ and ‘intricately detailed’ pieces, described as ‘flamenco meets Bohemia.’
The collection will hit the store from April 10 2014.
