Supermodel Gisele Bündchen is the face & voice of H&M’s autumn campaign. Her until now unheard singing voice will accompany the TV and online commercials, in which she sings along to the tune of All Day And All Of The Night by The Kinks.
A behind-the-scenes video released by H&M shows the Brazillian model in the recording studio laying down the track, which has a minimalist dance feel to it.
The campaign will be launched September 12 and the song, All Day And All Of The Night, will be available for free download from hm.com, and will also be on iTunes, raising money for UNICEF.
For every download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children.
Gisele says of her latest campaign: ‘I am so excited to be the face of H&M this autumn. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song.’
