The Taiwanese born, New York based designer Jason Wu has been named as the artistic director of Hugo Boss womenswear. In addition to continuing to work on his own label Jason Wu will assume responsibility and creative direction for all products and image related aspects of Hugo Boss’s principle womenswear ready to wear and accessory lines.
Jason founded his line in 2007 is best known for dressing the first lady of America, Michelle Obama who wore his designs for both of her husband President Obama Inaugural Balls.
In a statement Jason Wu said, “I have long been a fan of Hugo Boss’s vast tradition and lineage in extraordinary tailoring”. “With the state-of-the-art facilities that are unique to the Hugo Boss design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear.”
Jason’s design will first be seen in the pre-Fall 2014 Boss collection and he will also stage his first catwalk show for the brand in New York Fashion Week in February 2014.