Lara Stone is the new face of L’Oréal Paris.

Lara Stone announced as new face of L'Oreal Paris

Lara Stone

Lara Stone is the new face of beauty brand L’Oréal Paris. She will be the spokesperson for future great product innovations in several categories, including makeup, hair care and hair colour.

According to Cyril Chapuy, L’Oréal Paris Global Brand President, ‘Lara is a real modern icon, ‘Her rebellious, edgy, sensual beauty has made her so strong and successful. Yet, she remains incredibly genuine, true, sensitive and super fun. 

‘I love her iconoclastic style and the way she distinguished herself on every single fashion show she walked for. We are thrilled to welcome this exceptional woman and young mother to our brand.’

This is what the supermodel had to say ‘I am so flattered to join L’Oréal Paris, ‘Getting the chance to say “You’re worth it” to women around the world is a great honour. ‘L’Oréal Paris is a brand that has always understood that beauty and personality go hand in hand. I totally identify myself to the brand values considering my own history and career. Beauty is something you invent for yourself. ‘It’s a powerful way of claiming who you really are.’

She follows in the footsteps of beauty icons Jennifer Lopez, Beyonce, Doutzen Kroes, Claudia Schiffer, Julianne Moore, Jane Fonda and Laetitia Casta. The campaign marks a return to work for the supermodel since giving birth to a baby boy.

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