French beauty house Lancôme has snapped up Lily Collins to act as its new brand ambassador. Her first campaign will be for the house’s French Ballerine collection for Spring. Said Lily of her new role that ‘It’s an absolute honor and privilege to have been chosen to represent the Maison Lancôme. ‘I have always admired the brand’s unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. ‘I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It’s truly a dream come true’.
Françoise Lehmann, General Manager of Lancôme International said ‘With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity.’We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme.’
The spokesman for the brand added ‘A free-spirited, confident, sparkling and delicate beauty, Lily Collins – who bears a singular resemblance to the iconic Audrey Hepburn – will bring her talent and freshness to Lancôme as of January 2014, starting with the Spring make-up collection French Ballerine’.
